walmart has teamed up with UK distributor NK space offer “prestige beauty products” on its website and nearly 250 of its stores this summer.
The collaboration – announced Monday, March 7 and dubbed “BEAUTYSPACENK” – “leverages Walmart’s size and scale with the British personal care and beauty company’s iconic assortment of high-quality brands and beauty products. beauty,” Walmart said in a press release.
The collection will include more than 600 products from 15 brands specifically aimed at Walmart customers, spanning a variety of price points in categories including skincare, makeup, haircare, and bath & body. The companies say these products should be available on Walmart’s website on March 15.
“As a leading beauty destination, Walmart is continually looking for new ways to wow and surprise its customers by expanding its selection and providing convenient access to the best assortment of beauty products,” said Laurie Tessier. , Director of Merchandising, Prestige Beauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest initiative to bring our customers exciting new additions online and in the beauty aisle.”
Read more: Hims & Hers, Walmart offers hair care products to over 1,400 stores
Among Walmart’s most recent ventures into this space is its partnership platform Telehealth Hims & Hers, which announced the launch of its line of hair care solutions in more than 1,400 Walmart outlets across the country and online in January.
The collaboration gives Walmart shoppers access to a range of products related to hair loss – a condition faced by two-thirds of men and one-third of women, according to the companies – while bringing Hims & Hers closer to mass market accessibility.
As for Space NK, the company has “earned a reputation as the go-to destination for discovering beauty in the world” since opening its first store nearly 30 years ago.
Their lineup includes products from brands like Slip, By Terry, Lancer and independent brands like PSA, as well as new brands that will be exclusive to Walmart, including Summer Camp, which will arrive in Walmart stores this summer.
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