The cosmetics giant L’Oréal embellishes China International Import Expo again this year

The creation of individualized beauty products and the collaboration with local and international institutions were the themes of this year’s exhibition of the global beauty titan L’Oréal Group, which is also the largest exhibitor in the area of beauty exhibition at the fourth China International Import Expo.

The new raison d’être of the L’Oréal Group entitled “Creating the beauty that moves the world”, which is also the theme of the L’Oréal stand at this year’s exhibition, brings different dimensions to the platform. of beauty and the latest results of collaboration.

For the second year in a row, the L’Oréal Group is chairing both the Board of Alliance Entreprises and the Specialized Daily Chemical and Consumer Goods Committee.

The exhibition space is divided into four areas, titled “Beauty for You”, “Beauty Tech”, “Beauty for Tomorrow” and “Beauty from Asia”. the beauty and personal care giant returns for the fourth edition of the show.

Fabrice Megarbane, President of L’Oréal for the North Asia Zone and Managing Director of L’Oréal China, said: “The annual CIIE is an important time to share opportunities and the future, as well as to inject new momentum. in all procedures. of life through dialogue between China and the world. “

“We hope to use the role of the Chairman of the Board of the Enterprise Alliance and the Daily Chemical and Consumer Goods Specialist Committee to build a ‘Consumption for Good’ ecosystem, turn more ‘exhibitions’ into ‘products’, more “Exhibitors”. ‘into’ investors’, and make the CIIE improve more and more, “he added.

In its four exhibition sections, the company presents a number of new beauty products and technological innovations, showcasing its practice in sustainability and corporate social responsibility.

In the last three editions of CIIE, it has launched more than 10 new brands, and many of those on display at the exhibition have reached the shelves and are readily available to domestic buyers.

Valentino Beauty of the L’Oréal Group, also coming to China for the first time via the CIIE, inaugurated in October its first independent boutique in China in the Xintiandi district of Shanghai with a complete selection of make-up and perfumes.

Shanghai’s foothold is further strengthened as the city embarked on an ambitious action plan to accelerate the development of the international consumption center, an important part of the city’s efforts to transform the model of economic growth and respond to people’s aspirations for a better life.

The physical store was established after its online flagship store opened on Tmall in July this year to showcase its high fashion makeup products.

L’Oréal earlier this year also elevated its Shanghai office to become its headquarters in North Asia, as it also oversees operations in Japan and South Korea.

The CIIE has proven to be an ideal platform through which consumer goods companies can make technological connections with consumers and other businesses.

By showcasing its diverse global brand portfolio and at the same time conveying the concept of ‘Consumption for Good’ through beauty, it seeks to lead the trend in beauty technology and create an immersive experience space for visitors.

He is actively working with other exhibitors and the authorities of the CIIE, with the aim of creating a complete ecosystem that can be built to advance quality consumption, which in the long term will also stimulate innovation, Megarbane said. .

The new L’Oréal brands – CARITA, MUGLER, THAYERS, IT COSMETICS – will appear on the “Beauty for You” exhibition space, emphasizing individuality, encouraging everyone to be confident and courageous for to understand themselves, to be true to themselves and to pursue their ideal life. TAKAMI will also debut in China at the “Beauty from Asia” exhibition space.

MUGLER is the leading haute couture and perfume brand of the L’Oréal Group.

Perfume and home fragrance is a growing sector of the personal beauty market in China.

Euromonitor International expects the Chinese perfume and fragrance retail market to reach 30 billion yuan ($ 4.69 billion) by 2025, with a compound annual growth rate of 22.5 % over the next five years, tripling the growth rate of the global market in general.

Premium fragrances accounted for over 90% of retail sales in 2020, up from around 70% in 2015.

Beauty Brand Management Company Eternal Group and Market Consulting Firm Kantar Joint Study Finds Foreign Fragrance Brands Dominating Most Popular Products on Social Media and Online Shopping Sites in China . The top 10 brands account for 42 percent of the market share, and consumers are also eager to welcome newcomers at home and abroad.

Up to 90 percent said they were ready to buy perfumes online because of the convenience, and online reviews help them make purchasing decisions.

At the same time, L’Oréal has witnessed the evolution and upscaling of the Chinese market, which has at the same time generated growth margins for L’Oréal.

Chinese consumers are now looking for better quality products, which has prompted multinational companies to step up product innovation.

The outstanding business performance of the Chinese market also prompted the company to invest more here.

L’Oréal China continued to post double-digit growth and significantly strengthened its strong position in the third quarter, with dynamic growth in all categories, particularly hair and skin care, as well as a good recovery in the market. selective makeup.

Third-quarter sales in China jumped 42.8% from 2019 thanks to increased sales of premium, high-quality products and the strength of the group’s omnichannel model.

The “Beauty Tech” exhibition space is devoted to the latest beauty-tech achievements of the L’Oréal Group, including the “CUSTOMIZED RED YSL intelligent lipstick printer”.

The device, which allows consumers to “print” personalized lipsticks, is easily transportable in size and will soon be available in China as the premier market in Asia.

Co-development with local institutions is also an important element of the company’s commitment to building an ecosystem.

The L’Oréal Academic Workstation, jointly established with the Shanghai Science and Technology Association, was unveiled in October to help bring together wisdom and expertise and bring new possibilities to push the boundaries of science for beauty and human health through open collaboration.

The L’Oréal Water Saver, an innovative sustainable hair washing device jointly developed by L’Oréal and the environmental innovation company Gjosa, makes its first public appearance in Asia at the show.

L’Oréal actively participates not only in the presentation of the latest exhibitions at the exhibition, but also in the promotion of high professionalism and high-quality development of the industry.

He works closely with the CIIE Office and has helped to mobilize the power of all exhibitors to inspire trade visitors from all walks of life to pay attention and participate in the CIIE, exploring development opportunities and taking full advantage of part of CIIE functions ranging from international procurement and investment promotion to cultural exchanges and open cooperation.

He has always remained determined to deepen his ties and forge new relationships with more partners during this important event.