The best sustainable makeup brands with a timeless design



Timeless designs from sustainable makeup brands

These brands prove that sustainable packaging doesn’t mean sacrificing aesthetics

Sustainability has become a hot topic in the beauty industry, as brands large and small have a history of excessive plastic packaging, unnecessary production methods, animal product formulations and other practices harmful to the environment.

At Wallpaper *, we’ve kept an eye on how brands combine their aesthetics with the call for more environmentally friendly packaging. Below, we break down the best designs we’ve seen so far. While some of these may not represent fully sustainable makeup brands, they are a testament to a move towards greater environmental awareness that will no doubt continue to reverberate throughout the industry.

Jo malone

With the characteristic English discretion, Jo Malone has been making the transition to more sustainable production practices for years. As part of its environmental commitment, the brand is committed to ensuring that all of its packaging will be recyclable, refillable, reusable, recycled or recoverable by 2025. One of its first creations is the Solid Scent perfume. The elegant black square packaging contains a fragrance in one of the brand’s signature scents.

As with all Jo Malone creations, the fragrance can be worn on its own or layered with other fragrances for a unique formulation. The same black box can be refilled with any of the brand’s scent once the original is finished, making it a perfect companion for fragrance enthusiasts.


The amorphous stainless steel packaging of Fluff’s bronzer looks like something from the future, which is fitting given the brand’s forward-looking approach to beauty. A self-proclaimed “causal cosmetics company“, Fluff aims to bring beauty back to basics with a tight selection of vegan cosmetics consciously designed to be healthy for the skin and the planet.

Refillable Bronzer is a matte powder formulated with soothing chamomile extract, fatty acid-rich cocoa butter for hydration and moisturizing jojoba oil, especially suitable for acne-prone skin.


Nominated for the Wallpaper * Design Awards, Rouge Hermès has been one of our obsessions since we launched its launch last year.

The collection elevates lipstick to the realm of high-level craftsmanship, with packaging designed by the brand’s creative director of footwear and fine jewelry, Pierre Hardy. This was Hardy’s first time designing a beauty product and he found the chance to work from a liberating blank slate. “I was like, let’s act like nothing else exists,” Hardy told Wallpaper * before launch. “I will try to create the quintessence of a feminine object, pure, simple. One which is immediately desirable but which will stand the test of time, and which can convey the Hermès style: luxury and sobriety. ‘

It will definitely last, due to its classic visual appeal, but also because it is rechargeable, 100% plastic free and designed to last a lifetime.

The same will apply to subsequent product additions to the Hermès Beauty family. To find out what the brand has in store for its latest beauty launch, be sure to grab (or click) a copy of the April 2021 issue of Wallpaper.

The Red Mouth

If a beauty brand can be credited with combining sustainable practices with quality product design, it is La Bouche Rouge. Originally a line of lipsticks, the brand last year launched a full line of makeup that included mascara, eyeliner, eye shadows, bronzers and highlighters, eyebrow pencils and an eyebrow serum.

Each item in the collection is microplastic and cruelty-free and made from all-natural vegan formulations. The packaging is also completely plastic-free, refillable and available in recycled leather cases.

As the founder of La Bouche Rouge told us last year, “today, if you want to create a luxury brand, you cannot destroy the future of the planet. You have to make a commitment. It’s really important for us to create things for life. ‘

Kjaer Weis

When makeup artist Kirsten Kjaer Weis decided she was going to launch her own line of cosmetics, there was only one person she wanted to work on on the packaging and that was Marc Atlan.

Atlan is the daily beauty designer of the day, with designs for Comme des Garçons fragrances, YSL fragrance and Tom Ford Beauty to his credit (to name a few). It has always been important to Kjaer Weis that the packaging be as durable as possible and, in response, Atlan has designed heavyweight silver cases that are rechargeable and designed to last a lifetime. The refills themselves are wrapped in recyclable paper to ensure that every aspect of the product design is environmentally friendly.




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