Thanks to their expertise and consumer-centric approach, IL product developments and innovations are focused on consumer needs. In this sense, all of their new formulas are tested and approved by a panel of consumers, as they have been doing with nail polish for many years.
When it comes to make-up, tastes are decisive and really differ from one region to another. IL Cosmetics therefore considers it even more important to understand the specificities of each market in the world. This is why they have set up regional consumer panels for both mascaras and lip products, in order to develop personalized products adapted by region.
According to IL Cosmetics, one of the reasons for their growth in recent years is the dynamism that has been maintained in all product developments thanks to the organization by business lines (dedicated R&D and marketing teams by product category).
“Today we have an extensive lip portfolio that responds to the latest market trends: Vegan and Clean. We have innovative / patent pending formulations that push back the barriers of traditional lip products and have allowed us to quickly gain market share,âExplains Laura Pereira, marketing manager for the lip category at IL Cosmetics. “More importantly, we are used to fine-tuning for our customers, whether they are retail or luxury, to meet their expectations 100%.“
At the various stages of product development, the IL Cosmetics teams have always focused on innovation while maintaining the good performance to which consumers are accustomed.
Currently, the company is working on cleaner lip formulas with a high percentage of naturalness without using the typical ingredients to meet the challenges of tomorrow and lead the future of the category.
All eyes on lips
With the world without a mask in the near future, lip makeup products are expected to explode again. Many brands are very active in the category and are working on their next product launches. Consumers are now ready to relive the joy of taking care of their lips. “So it’s time to think about the future!âSays IL Cosmetics.
“The trend is for shiny finishes in all kinds of colors and effects! A whole colorful, positive, playful attitude will be reborn and boost morale. The emphasis is on care and well-being: this has already started before, but it has been reinforced by the pandemic. The time has come for non-sticky, light and comfortable hybrid textures / sensorialities. The demand for a plumping effect at any level, caused by the active ingredients, is also growing strongly (cold, hot and tingling effects). Finally, the clean trend is becoming very key for all brands, and this applies to all makeup categories,Â», Concludes Laura Pereira.